Its goal is to intrigue and make the person that you are delivering it to want to read the story. In the film industry, a tagline is a piece of marketing copy designed to go on posters to sell the film, or in a writer’s case, to sell the book.Īuthor Stacey Nash describes a tagline for books as “a one-sentence summary of your story. In Italy, they are called pay offs in Belgium, baselines in France, signatures. And since authors should have both for their books, they should know the difference.įirst, taglines, tag lines, or tags are American terms, so if you are in the UK, you know them as end lines or straplines.
#LOGLINE DEFINITION TV#
A few pointed out the difference.īoth terms have their roots in the film and TV industries, but the concepts transfer equally well to novels. I found plenty of blogs and articles that confuse the two, or describe the difference but use examples for one term that are clearly samples of the other term. Since a lot of attention focuses on these two similar but different tools of the trade, research was in order. And since many of these authors seemed to use the terms logline and tagline interchangeably, I labored under the delusion that these were just different terms for essentially the same thing. So here I was, cruising along, a relative newbie as a published author, following the lead of others who were more seasoned in the business than I will ever be. Every week I see scores of pitches – sent to my inbox, my ears or via script listing sites – and every week I see Loglines and Taglines being mixed up.
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